We know that The Hobbit is a new trilogy and that The Hobbit: An Unexpected Journey is out this month. The following two films have the subtitles The Desolation of Smaug and There and Back Again and it appears that this new photo is from the final film.
It shows Bard (Luke Evans) and Legolas (Orlando Bloom) having a chat.
We knew Legolas would feature in the trilogy but it was supposed to be a cameo during the adventures in Mirkwood. However, Bard shows up later on so it appears Legolas may be around for longer than we thought.
If it is definitely from the third film it is a bit odd that this image has officially been released.
Source: CBMPowered by Sidelines