Global fitness brand Reebok and MOFILM, the international crowdsourcing agency, have teamed up for a worldwide competition to identify young, talented filmmakers. The challenge set is to create films that celebrate true stories of inspirational people who live every day with passion, intent and purpose through fitness and creativity.
In 2013, Reebok is committed to uncovering and celebrating the real life stories of people from around the world who share the brand’s belief in living a life with passion and igniting the passion of others around them. Fitness and creativity are at the core of some of the most inspiring personal stories, and will provide an incredibly rich territory for these short films.
The overall competition will be broken down into two global video contests that will be run by MOFILM. Five winners will be selected for each contest to win cash prizes up to $8,000. The first-place winner of the first contest will also be invited on an exclusive trip to Austin, Texas, for the SXSW festival in March, while the first-place winner of the second contest will be invited to Cannes, France, during the Cannes Lion Festival of Creativity in June.
The final ten filmmakers from around the world will be commissioned by Reebok to identify and tell stories about inspirational individuals, including some of the brand’s global ambassadors.
“As a brand, we’re inspired by people who live their lives with passion, purpose and intent – and we hear and see these stories every day, not just from elite athletes and artists, but from our consumers and our employees,” said Matt O’Toole, Chief Marketing Officer, Reebok. “Through this project, we want to capture and share these stories with the world, and encourage others to live their best lives.”
Jeffrey Merrihue, CEO and founder, MOFILM, said, “MOFILM is very excited by our partnership with Reebok. Not only will filmmakers be rewarded with cash prizes and trips to two amazing festivals but they will also have the opportunity to work directly with Reebok, documenting inspirational stories.”
To help with the initial cost of producing their entries, there will be production grants available to interested filmmakers. For more information on the contest and to enter, please visit www.MOFILM.com