While it did not set the box office alight, Dredd is doing rather well on the Blu-ray and DVD front. That makes me immensely happy as I loved the film and hold on to the small chance that we will one day get a sequel
The verdict is in and Lionsgate (LGF), a leading global entertainment company, announced today that the home entertainment release of DREDD claimed the number one spot on the DVD sell-through and Blu-ray charts with 650,000 units sold, making it the best-selling new release title of the year.
Blu-ray units accounted for nearly 50% of week 1 POS at retail. In addition, the critically acclaimed thriller, starring Karl Urban (Star Trek) as the titular character Judge Dredd , was the top film download for the week, outpacing all other titles in digital sales as well.
Adapted by Alex Garland from John Wagner and Carlos Ezquerra’s legendary comic book and released in a stunning 3-D Blu-ray, DREDD adds to Lionsgate’s long history of theatrical titles that have overconverted their box office performance on Blu-ray, DVD and digital. Lionsgate continues to lead the industry in DVD-to-box office conversion rates.
Hailed by audiences and critics alike, the post-apocalyptic thriller also stars Olivia Thirlby (Juno) and Lena Headey (HBO’s “Game Of Thrones”). Blending pulse-pounding action with mesmerizing visual effects sequences, the sci-fi thriller directed by Pete Travis (Vantage Point) takes place in a vast, violent metropolis where criminals rule the chaotic streets. The only force of order lies with the urban cops called “Judges” who possess the combined powers of judge, jury and instant executioner. The Blu-ray Disc and DVD both contain multiple behind-the-scenes featurettes including a look back at the 35 years of Judge Dredd .
With a highly competitive landscape during its theatrical debut, the thriller’s powerful home entertainment success underscores the importance of the market, allowing entertainment enthusiasts to enjoy their favorite films in a multitude of formats.
“DREDD‘s chart topping performance demonstrates the breadth of the home entertainment audience for this exciting, high caliber film as well as underscoring our ability to monetize theatrical titles across all home entertainment platforms through the highest packaged, VOD and digital conversion rates in the industry,” said Ron Schwartz , Lionsgate Executive Vice President & General Manager, Home Entertainment. “We’re also pleased that a film released on 3-D Blu-ray was able to top the sales charts, a clear reflection of how quality films in this up and coming format can find their audience.”
Lionsgate recently announced a partnership with Korean consumer electronics giant Samsung to convert select Lionsgate action and thriller titles for the booming 3-D home entertainment market.